At "it's okay to feel," we are more than just a clothing company; we are a movement dedicated to promoting emotional authenticity and empathy. Our mission is to empower individuals to embrace their feelings fully and authentically express themselves through the clothes they wear. With our motto, "wear your affirmations," we encourage people to adorn themselves with messages that resonate with their emotions, fostering a culture of self-acceptance and understanding.

Through our thoughtfully crafted clothing designs, we aim to inspire conversations about mental health, emotional well-being, and the power of empathy. Each clothing piece serves as a reminder that it's okay to feel deeply and to share those feelings with the world. By wearing our affirmations proudly, we hope to create a ripple effect of empathy and compassion, igniting positive change in ourselves and our communities.

We envision a future where clothing is not just a fashion statement, but a platform for self-expression and connection. By promoting emotional intelligence and encouraging authentic expression, we believe that our clothing can spark meaningful conversations and cultivate a more empathetic world, one outfit at a time.

  • Empathy

    Central to our ethos, empathy drives understanding, compassion, and inclusivity, creating a supportive community where everyone feels valued.

  • Emotional Authenticity

    We celebrate genuine expression, encouraging individuals to embrace their feelings without judgment, fostering deeper connections and personal growth.

  • Mental Health Advocacy

    We're dedicated to destigmatizing mental health, offering resources and support to promote awareness and proactive steps toward well-being.


Why did I start this company?

Hi! I'm Marissa, thank you for being here! The reason I started "its okay to feel" is deeply rooted in empathy. I've experienced firsthand the power of empathy to transform lives, including my own. Encouraging others to feel their feelings is more than just a mission—it's my passion.

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